Footlogix

Footlogix is the best product you can buy for foot care. However, they are currently poised as a very clinical style. This definitely inspires confidence, but it doesn’t grab attention as easily as a trendier product. This is where my team & I came in.

AESTHETIC OVERHAUL

My team partnered with Footlogix on the photo/video, web, and social side. The idea was to keep their existing online presence, but also add a parallel presence utilizing a younger look.

My part was played though the web site design (including wireframing), social graphics, media kit, as well as a bit of ideation & direction on the photo/video site (though my co-workers specializing in that department really did the most). It was truly a collaborative experience and produced a style that really makes foot care cool.